Family-Owned Greenhouse Offers Gratitude to Healthcare Workers in Seven Markets Hit Hardest by the Coronavirus Pandemic
OBERLIN, OH – May 5, 2020 – Since its inception more than 50 years ago, Green Circle Growers, parent company of the Just Add Ice orchid brand, has lived up to their mission of “making every day better with plants.” In honor of this mission, and offering gratitude to the nation’s frontline healthcare workers, the company is donating $1 million in orchids in seven markets hit hardest by the Coronavirus Pandemic: Boston, Dallas, Detroit, Los Angeles, New York, Tampa and its home base of Northeast Ohio. The orchid deliveries will take place from May 4th – May 9th, in time for Mother’s Day.
"In this extraordinary time, it was important to our organization to find ways we could contribute and the answer was clear - our orchids can brighten some of the darkest days,” said Scott Giesbrecht, Co-CEO of Just Add Ice and Green Circle Growers. “And we realized our nation’s healthcare workers have been experiencing some of the darkest days of our lifetimes. If our orchids can provide a bit of joy and color for these very deserving individuals, we felt it was the least we could do during this difficult time.”
More than 50,000 orchids will be delivered to those on the frontline at hospitals, nursing homes, homeless shelters, food banks, and more.
“We’re especially grateful that we can distribute these orchids in time for Mother’s Day, as so many healthcare workers are standing in for family members who cannot visit their loved ones in person – many are acting as Mothers when a patient’s own Mom can’t be there,” added Giesbrecht. “We hope they can bring these flowers home and they can serve as a thoughtful reminder of how much they are appreciated.”
Just Add Ice transportation partners that have provided assistance in making these donations possible include Dutchmaid Logistics, Fresh 2U Transportation, MOLO and Services for All Seasons. In addition, International Paper donated a significant portion of the boxes for transporting the orchids to their final destinations.
For images, b-roll and to arrange video interviews with representatives from Just Add Ice and/or the healthcare recipients, please contact Jennifer Allanson or Megan Valentine at firstname.lastname@example.org or email@example.com.
ABOUT JUST ADD ICE
Just Add Ice orchids are breathtaking decor for the home or workspace. The brand’s orchids are available online and in grocery stores across the country. Just Add Ice orchids are grown right here in the United States in an environmentally friendly fashion, using highly efficient growing techniques, water conservation and a sustainable heat source.
ABOUT GREEN CIRCLE GROWERS
Green Circle Growers is one of the largest greenhouses in North America with over 100 acres of indoor growing space. With more than 50 years in business, Green Circle Growers is a family-owned business located in Oberlin, Ohio. The company has a continuously expanding portfolio of indoor plants, including seasonal crops, tropicals, foliage, and succulents, providing a scalable, reliable source of product for retail partners year-round.